Association leaders avoid behaviors or decisions that promote personal interests or their own stores. All members are represented with equal rights.
Members act honestly and transparently in their commercial activities, take responsibility for the quality of their products and services, and refrain from providing misleading information.
Members prioritize trust in their commercial and social relationships and strive to strengthen a trustworthy environment within the industry.
Members adopt an open, accountable, and fair approach in store policies and customer relations.
Members safeguard the information of their customers and business partners, and pay attention to the confidentiality of trade secrets.